EXTREME EXPERIENCE

We developed a logo and badge system that reflects the spirit of extreme sports.

As the brand brings together both summer and winter disciplines, the design process focused on creating a visual language that balances the dynamics of these two seasons within a single identity.

While the logo captures the brand’s energy and movement, the badge was designed as a compact and functional extension of the identity. It was specifically developed for versatile use across applications, including print and physical executions such as embroidery.

All work was crafted with a holistic brand identity approach, considering the brand’s target audience, use cases, and long-term positioning.