FLEUR DE CANSU

Fleur de Cansu is an Istanbul-based ceramic atelier. Alongside its ceramic workshops, the brand stands out with its handmade collections. We shifted the brand's Instagram away from a workshop-heavy focus and gave its handmade collections the visibility they deserved.

A brand guideline was developed from scratch something the brand had never had before. The content strategy was restructured around a 50/50 balance between workshops and collections. The right colour palette, a consistent graphic design language and a cohesive grid structure brought a professional presence to the page. Meta campaigns were run using location and demographic targeting to ensure content reached the right audience. All work was completed with the goal of making the brand's existing quality visible and building a strong, unified Instagram identity.